Moments of truth in your business

What is a ‘Moment of Truth’?

A ‘moment of truth’ is simply a time that a customer:

• Interacts with our business
• Makes a decision as a result
• Has an emotional reaction of some kind

These moments of truth may occur multiple times, such as:

• Using your website for the first time
• Signing up for a product or service
• Paying for a product or service
• Receiving / using a product or service

Moments of truth are important because they have an emotional impact on our customers, whether that’s of satisfaction, frustration, happiness or anger.

b) How to do we manage these moments of truth?

We handle the moments of truth by showing our clients that we are leaders in our industry and also that we know how to address  any question  from our customers